Who is James O'Keefe?
UNIFYD TV host James O’Keefe is a trailblazing investigative journalist, citizen journalist, and the visionary founder of both Project Veritas and O'Keefe Media Group (OMG). O’Keefe has dedicated his life’s work to exposing corruption, challenging entrenched media bias, and upholding First Amendment rights in an increasingly censored world.
O’Keefe rose to national prominence by pioneering bold sting operations that have uncovered malfeasance in major institutions, from government agencies to mainstream media outlets. Through his trademark brand of undercover journalism, he has consistently empowered whistleblowers and citizen truth-seekers, igniting a grassroots movement driven by his powerful motto: Be the media.
The Unfiltered Journalism of James O'Keefe
James O'Keefe's groundbreaking approach to investigative reporting has transformed how Americans understand corruption within their most trusted institutions. As former Project Veritas CEO, he built an organization that became synonymous with fearless accountability journalism.
His methodology centers on creating environments where subjects reveal their true intentions, often capturing admissions that expose systemic problems within educational institutions, media organizations, government agencies, and political campaigns. This undercover journalism approach has earned him both fierce supporters and determined critics, cementing his position as one of the most consequential journalists of the 21st century.
Pioneering Media Entrepreneur and Conservative Voice
Beyond his investigative work, James O'Keefe serves as a transformative figure in the conservative media landscape. Through O'Keefe Media Group, he has created a platform that not only conducts investigations but educates everyday Americans on how to "be the media" in their own communities.
His philosophy centers on democratizing journalism, believing that ordinary citizens equipped with smartphones and courage can hold powerful institutions accountable more effectively than traditional newsrooms. This citizen journalist movement has inspired thousands of Americans to document and report on local corruption, educational indoctrination, and government overreach in their own backyards.
James regularly appears on major television and radio programs, providing expert analysis on media bias, constitutional law, and the vital role of investigative journalism in preserving democratic institutions. His insights on First Amendment rights have made him a sought-after speaker at conferences nationwide.
The Project Veritas Legacy
As the Project Veritas founder, James built an organization that fundamentally changed how Americans view investigative journalism. Project Veritas operated with the stated mission to "investigate and expose corruption, dishonesty, self-dealing, waste, fraud, and other misconduct" across both public and private institutions.
Under his leadership as former Project Veritas CEO, the organization conducted hundreds of investigations that resulted in resignations, policy changes, and criminal referrals. These operations consistently demonstrated how undercover journalism could penetrate institutional walls that traditional reporting methods couldn't breach.
The Project Veritas ousting in February 2023 marked the end of an era but also the beginning of James's next chapter. Rather than viewing this transition as a setback, he leveraged the experience to launch O'Keefe Media Group (OMG) with an enhanced focus on empowering grassroots citizen journalist networks across America.
Achievements & Recognition
Robert Novak Award for Journalistic Excellence (2011)
Named "Fox News Power Player of the Week" (twice)
Forbes "30 Under 30" for Media Moguls
Young Professional Conservative Leadership "Buckley Award" (2014)
Impact Award from CNP Action (2017)
Authored and Co-Authored Books
Breakthrough: Our Guerilla War to Expose Fraud and Save Democracy (2013) - New York Times Bestseller
American Pravda: My Fight for Truth in the Era of Fake News (2018)
American Muckraker: Rethinking Journalism for the 21st Century
Protecting the Republic: The Education and Training of American Police Officers (2004)
James O’Keefe UNIFYD TV Originals
American Swiper on UNIFYD TV brings viewers inside the world of investigative journalism like never before. Each episode showcases active investigations, whistleblower interviews, and behind-the-scenes footage of sting operations in progress.