Hold onto your cones, ice cream enthusiasts! Roughly 40 major U.S. ice cream brands, responsible for over 90% of the country’s frozen treats, are teaming up with Health and Human Services Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” campaign. Their mission? To eliminate artificial dyes like Red 3 and Red 40 by the end of 2027. These petroleum-based colors, linked to health issues like hyperactivity in kids and potential cancer risks, are on their way out, with the FDA already set to ban Red 3. Announced at a USDA press conference, this pledge sees industry giants swapping synthetic hues for natural alternatives like fruit and plant extracts. While the full list of brands remains a sweet mystery, the International Dairy Foods Association is steering the charge. Soon, your favorite scoop will be just as vibrant but a whole lot healthier!

Will this momentum be enough to turn the tides of the food industry in the USA? Let us know your thoughts below. ⬇️

Link to article: https://www.oann.com/newsroom/rfk-jr-about-40-ice-cream-brands-have-pledged-to-stop-using-artificial-dyes-by-the-end-of-2027/